Client
- Ice Cream Mustache
Project Overview
- Branding, Logo Design, Illustration, Print Production
The mission
Ice Cream Mustache is a soft-serve ice cream truck based out of Ocala, FL, serving the Central Florida area.
This highly unique project was a collaborative effort between the client and me. When we first met, he had a clear-cut vision for what he wanted his dream food truck retirement business to look like. However, as we delved deeper into the project, we realized there was more to it than just bringing his ideas to life.
After multiple meetings and several iterations of the logo design, we decided to take a more straightforward approach to the overall aesthetic of the truck. This approach aimed to provide better longevity for the business, and the clients felt it would work wonders for their ice cream truck business. The result was a truck that was visually pleasing and had a wide appeal to people from all walks of life.
Behind the scenes
Creating this business through playful design was an enjoyable experience! It’s incredible how a simple idea can expand when working with others. From the beginning to the end, I designed over 30 versions of the logo before we found the perfect one that matched the brand’s tone and identity. It was a thrilling and exciting journey to capture a traditional yet distinct brand.
Additionally, I enjoyed exploring retro elements and fonts to customize the lettering, which is only sometimes required by brands. Seeing the food truck wrapped up and ready to go was truly satisfying!
Fun Fact
This was the first time I ever created a custom seamless pattern!
Throughout my years of employment, freelancing, and personal work, I have created numerous custom art and design pieces. However, I was recently tasked with something new: conceptualizing a vehicle wrap with a seamless pattern that captured simplicity and playfulness. The challenge was ensuring that the pattern could be seamlessly lined up without editing each section of the design. It was great to see that come together with the retro styling of the logo.
I mustache you for some ice cream!
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