Client
- LuminaSkin
Start to Completion
- 2021 - 2023
Project Overview
- Graphic Design, Web Design, Copywriting, Email Design, Social Media
The mission
LuminaSkin, a distinguished boutique medspa and laser center situated in San Mateo, has been utilizing cutting-edge technologies that are on par with those employed by bigger spa chains.
I had the opportunity to collaborate with LuminaSkin starting in the early months of 2021 to enhance their brand image and augment their profitability in the wake of the pandemic. Initially, I was tasked with creating some printed materials and email newsletters, which evolved into developing more extensive digital and print marketing materials, including monthly newsletters, blog posts, and redesigned website pages. In addition, I contributed to establishing a more prominent social media presence for the spa, resulting in a steady growth of their following.
Behind the scenes
Collaborating with Tatiana on LuminaSkin’s material development proved challenging due to mixed brand messaging. We also faced difficulty prioritizing initiatives amidst a heavy workload. To build a stronger presence and attract more customers, we decided to focus on designing email newsletters. This required extensive research into the medspa industry, which was enjoyable albeit challenging.
When it came to copywriting for LuminaSkin, I faced a unique challenge. As a newcomer to the medspa industry, I had limited knowledge of the subject matter. However, thanks to the generous help of Tatiana and her vendor’s materials, I gained access to a wealth of documentation. This allowed me to craft compelling email newsletters, blog posts, and website materials accurately representing the brand. I have found the experience of working with LuminaSkin to be truly rewarding, as it has allowed me to learn about an exciting and dynamic industry.
Fun Fact
I learned how to code emails and rework the backend for the spa software, Zenoti.
Before joining LuminaSkin, I had experience working with email newsletters using other email systems. Initially, I would design the email and send the code to Luminaskin to load into their system and send it out. However, we faced issues with the HTML not loading correctly. I took the initiative to investigate, and because of that, I learned how to create emails and integrate custom coding into their spa software, Zenoti.
Interested in learning more about LuminaSkin?
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