Client
- NAOMI NAIL LACQUER
Project Overview
- Strategy, Idea and Conceptualization, Branding, Graphic Design, Photography, Photo Editing, Copywriting, Web Design, Packaging and Print Production
The mission
I had the pleasure of meeting Naomi while working at CosPro Marketing. She had a brilliant idea to create her own line of vegan nail polishes and was in search of someone who could help bring her vision to life. After some discussions, we decided to join forces and collaborate on the launch of NAOMI Nail Lacquer.
Together, we worked tirelessly to make sure every detail was perfect, from the colors of the polishes to the packaging design. It was a challenging journey, but we were determined to make it a success. And seeing the brand take off was such a rewarding experience.
I was honored to be part of the brand’s beginning phases and cannot wait to see NAOMI Nail Lacquer grow in the future.
Behind the scenes
Working with Naomi to bring a new brand to life was an absolute pleasure. She brought a wealth of expertise in nail care and aesthetics from working with clientele in a high-end marketplace, inspiring us with her vision for the brand.
Our biggest challenge was launching in a highly competitive market with many established nail polish brands. We needed to craft a concise and on-point brand message to set NAOMI Nail Lacquer apart. Naomi was clear that her brand was not just another vegan nail polish but a fashion staple in an inclusive community of individuals who value self-expression and self-care.
We spent countless hours organizing photo shoots and defining the brand’s image, promoting the polishes as the ultimate nude color for people of all ages. Ultimately, this approach led to the brand’s success.
Fun Fact
This was my first time working alongside an owner to launch a new beauty brand!
As part of my MFA senior thesis, I rebranded a beloved local spot in Ocala, FL, the Silver Springs State Park. It was an exciting opportunity for me to research and design a comprehensive plan that would boost the park’s profile and help the local economy.
However, working with a partner to launch a new product was an entirely different experience. I had to rely on my graphic design expertise and marketing background to ensure our efforts would successfully promote the NAOMI Nail Lacquer brand to consumers. Unlike my previous work, where I was hired solely for my artistic talents, this project demanded a more holistic approach.
Want to see my work IRL? Try NAOMI Nail Lacquer today.
Be Bold, Go Nude
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