Employer
- CosPro Marketing
Formerly Cosmetic Promotions
Start to End of Employment
- February 2015 - December 2020
Employment Task Overview
- Graphic Design, Illustration, Copywriting, Branding, Web Design, Course Design, Form Design, Video Production, Photo Editing, Packaging Design, Display Design, Copy Editing and Department Lead
The company
During my tenure from February 2015 to the end of 2020, I had the pleasure of working for an experiential marketing company based in Orlando, FL, called CosPro Marketing.
Their unique specialization in creating engaging marketing programs for retailers and manufacturers to delight consumers was a challenge I gladly accepted. As a designer and individual, I was pushed to my limits, and I am proud to say that I rose to the occasion.
My achievements
Fun Fact
I designed the CosPro Agency training video from start to finish including all of the storyboards, illustration, editing, and voice over.
During my tenure at CosPro Marketing, I had the privilege of spearheading the department’s efforts in designing new training materials for CosPro Agency, our sister company. As part of this initiative, I worked to revamp the existing interactive training materials used by freelance makeup artists, brand ambassadors, and estheticians during in-store events. I also redesigned various forms and instructions to better align with the company’s training initiatives and enhance the overall user experience.
One of the primary goals was to create training materials that were not only visually appealing but also easy to comprehend for professionals of varying skill levels. To this end, I leveraged the latest design tools and techniques to develop engaging and interactive content that effectively conveyed the necessary information to learners.
These efforts culminated in the creation of a new training program on a web-based e-learning system that incorporated videos and quizzes. This innovative approach proved highly successful in engaging professionals working our events and improving their retention of critical information. The feedback received from the clients was overwhelmingly positive, and it was incredibly gratifying to see my work’s impact on the success of CosPro Agency.
Overall, this accomplishment ranks among my proudest moments at CosPro Marketing, and I am immensely grateful for the opportunity to lead and collaborate with such a talented team.
Behind the scenes
I worked with CosPro Marketing on in-store events and special promotions for retailers. Our primary responsibility was to create training materials for the store associates and consumer-facing materials. This included everything from graphic design and photo editing to layout design, copywriting, and editing. Sometimes we even had to source or create imagery for the event materials. Depending on the brand’s guidelines, we would use their templates or make designs to match their aesthetic.
Fun Fact
This was my first leadership role!
Throughout my career, I’ve had the privilege of serving as a brand manager and owning my own company. These experiences were incredibly valuable, but they didn’t offer me the opportunity to lead a team. However, in my role at CosPro Marketing, I had the chance to work closely with a colleague and the Art Director to lead other designers.
I spearheaded projects and managed brand requirements, particularly for one of our largest retail clients and for CosPro Agency. It was a thrilling and exceptional position that allowed me to grow as both a designer and a leader. I gained invaluable insight from this experience that I will never forget.
Want to learn more about experiential marketing?
Fun Extras
From time to time, I was presented with the exciting opportunity to craft designs for various programs, such as sample boxes and holiday events, as well as create entirely new displays for product launches.
These projects allowed me to exercise my creative skills and contribute to attracting potential customers, which helped gain new clientele. It was truly fulfilling to see the positive impact that my designs had on the company’s success.
DID YOU KNOW
I had the opportunity to teach my peers how to use Photoshop to craft detailed mockups of our company’s work.
Leaders in shopper engagement and promotion
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